Graduate Diogo Lara is enjoying his job working as Marketing Manager for a rapidly growing Kiwi company and is grateful for the hands-on education he received here at OPAIC.

Diogo came to New Zealand from Brazil in 2017 to study at OPAIC. He says there were several reasons that led him to choose New Zealand as his destination and OPAIC as his educational institution.

“First and foremost, New Zealand is an incredible country to live in, offering a high quality of life. Additionally, at the time, New Zealand's education system was consistently ranked among the top five in the world.”

OPAIC stood out for him because it adhered to the strict requirements of the New Zealand Qualifications Authority (NZQA) and provided a well-structured program with excellent student support.

“One of the standout aspects of studying at OPAIC was the standard of the professors. They were knowledgeable, up to date with industry trends, and able to provide practical insights along with theoretical knowledge.”

Diogo says he really appreciated the fact that the coursework included hands-on activities, which enhanced the learning experience.

He is now a marketing manager for a fast-growing Kiwi company expanding overseas, responsible for marketing and brand launches in New Zealand, Australia, the United Kingdom, the United States, Europe, and Mexico.

He also provides online marketing and advertising consulting services in his spare time.

Diogo says he’s always found the marketing industry fascinating because it plays a crucial role in connecting customers with companies and helping both parties fulfil their needs.

“Being able to strategise and execute marketing initiatives that have a tangible impact is what drew me to this industry.”

He had extensive experience in advertising, graphic design, and digital marketing back home in Brazil.  

“Through working within advertising agencies in Brazil, I gained skills and experience in various industries, including medical and health, construction, real estate, hospitality, and sports.”

One of the most enjoyable aspects of his job is engaging with stakeholders and meeting their needs while simultaneously driving growth for the company.

“It's fulfilling to navigate the challenges and opportunities that arise in marketing and witness the positive outcomes of well-executed strategies,” says Diogo.

Diogo has some words of advice for our current and future students: “Believe in yourself and be bold in pursuing your goals. Always endeavour to add real value to the world through your skills and knowledge.”

“Embrace learning opportunities, stay updated with industry trends, and be adaptable in an ever-changing professional landscape. With dedication and perseverance, you can achieve great things and make a meaningful impact.”