Our Staff > Auckland International Campus

Our programmes are delivered by academic and business experts at the forefront of their fields

With the guidance of our education team, when you graduate from AIC, you are ready to work and succeed in your chosen career. We are committed to building a safe, positive and inclusive higher learning environment that celebrates diversity, skills and cultural perspectives. Our lecturers and support staff come from a range of cultural backgrounds and countries themselves. Expect lots of discussion in class and learning through real-life experiences and reflection. Classes are taught in English however there are staff available who speak other languages should you need it.

Our Staff

Academic

Applied Management

Edwin Rajah

Principal Lecturer

Edwin.Rajah@op.ac.nz

+6492183696

Qualifications
Doctor of Philosophy (PhD), Auckland University of Technology
(AACSB Accredited), New Zealand
Master of Science in Business Administration, University of Bath, United Kingdom
Bachelor of Law (Honours), University of Wolverhampton, United Kingdom
Bachelor of Applied Economics (Honours), University of Malaya, Malaysia
Diploma in Marketing, The Chartered Institute of Marketing, United Kingdom
Certificate in Tertiary Teaching, Auckland University of Technology, New Zealand

Professional Affiliation
Member of the Chartered Institute of Marketing (UK)

Teaching areas
Innovation and Entrepreneurship, Marketing in a Digital Age, CRM /Analytics, Strategic Marketing

Research interest areas
Marketing Strategy, Digital Marketing, Entrepreneurship, CRM, Analytics, Branding, Customer Service

Publications:

• Abdeen, A, Rajah, E, & Gaur, S. (2016). Consumers’ beliefs about firms CSR initiatives and their purchase behaviour. Marketing Intelligence & Planning, 34(1), 1–18.• Aspden, T, Wooley, M J, Tiam Ma M, Rajah, E, Curd, S, Kumar, Marshall M R. (2015). Understanding barriers to optimal medication management for those requiring long term dialysis: rationale and design for an observational study, and a quantitative description of study variables and data. BMC Nephrology, 16(102).• Marshall M R, Rajah, E, Wooley, M J, Reid, S, &Aspden, T. (2015). Validation of a 3 item health screener in a multi-ethinic New Zealand dialysis population. Nephoroloy Transplantation Dialysis, 30, 604.• Mohd. Noor, N. A., Yap, S.-F., Liew, K.-H., & Rajah, E. (2014). "Consumer attitudes towards dietary supplements consumption: implications for pharmaceutical marketing. International Journal of Pharmaceutical and Healthcare Marketing, 8(1), 6-26.

Conference Presentations:

• Rajah, E., Marshall, R., & Nam, I. (2008). Relationship glue: Customers and marketers co-creating a purchase experience. Association of Consumer Research, 35, 367-373.• Rajah, E, Knight H & Wood-Boulanouar, A. (2017, 2nd - 6th December) Guest Lectures & Authentic Learning in Marketing, Presented at the meeting of the ANZMAC – Marketing for Impact, Melbourne Australia.• Wood-Boulanouar, A., Rajah, E., Knight, H., Azri, A. A., &Etemaddar, M. (2016, 5th - 7th December 2016). Myopia About Marketing – Why Gulf Students Dislike Marketing as a Major: The Case of Oman, Symposium conducted at themeeting of the ANZMAC Conference: Marketing in a Post-Disciplinary Era, University of Canterbury, Christchurch, New Zealand.• Knight, H., Rajah, E., & Wood-Boulanouar, A. (2016, 15th. - 17th November). Authentic Learning: Making Assessments "Real" in Marketing. Presented at the Meeting of the the 4th International Conference of the College of Education,, Sultan Qaboos University, Muscat, Sultanate of Oman.• Ling, I.-L., Liu, Y.-F., & Rajah, E. (2016). Happiness, Willingness-to-Share and Materialism in the Experiential Purchase. In L. Petruzzellis& R. S. Winer (Chair), Springer. Symposium conducted at the meeting of the Academy of Marketing Science: Rediscovering the Essentiality of Marketing• Rajah, E., Marshall, R., & Baxter, R. (2014, 1st. - 3rd. December). The indirect influence of positive emotions on the relationship between co-creation, trust and satisfaction in a B2B setting. Presented at the meeting of the ANZMAC - Agents of change, Brisbane, Australia• Kim, J., Kim, S., Kim, J.-E., & Rajah, E. (2014, 1st. - 3rd December). The influence of the information representation mode and decision task on the magnitude of the decoy and compromise effects. Presented at the meeting of the ANZMAC - Agents of change, Brisbane, Australia• Rajah, E., Marshall, R., & Baxter, R. (2012, July 19th - 22nd.). Measuring the effects of co-creation: laying an empirical foundation. Presented at the meeting of the Global Marketing Conference, Seoul.