Edwin Rajah

Publications:

• Abdeen, A, Rajah, E, & Gaur, S. (2016). Consumers’ beliefs about firms CSR initiatives and their purchase behaviour. Marketing Intelligence & Planning, 34(1), 1–18.• Aspden, T, Wooley, M J, Tiam Ma M, Rajah, E, Curd, S, Kumar, Marshall M R. (2015). Understanding barriers to optimal medication management for those requiring long term dialysis: rationale and design for an observational study, and a quantitative description of study variables and data. BMC Nephrology, 16(102).• Marshall M R, Rajah, E, Wooley, M J, Reid, S, &Aspden, T. (2015). Validation of a 3 item health screener in a multi-ethinic New Zealand dialysis population. Nephoroloy Transplantation Dialysis, 30, 604.• Mohd. Noor, N. A., Yap, S.-F., Liew, K.-H., & Rajah, E. (2014). "Consumer attitudes towards dietary supplements consumption: implications for pharmaceutical marketing. International Journal of Pharmaceutical and Healthcare Marketing, 8(1), 6-26.

Conference Presentations:

• Rajah, E., Marshall, R., & Nam, I. (2008). Relationship glue: Customers and marketers co-creating a purchase experience. Association of Consumer Research, 35, 367-373.• Rajah, E, Knight H & Wood-Boulanouar, A. (2017, 2nd - 6th December) Guest Lectures & Authentic Learning in Marketing, Presented at the meeting of the ANZMAC – Marketing for Impact, Melbourne Australia.• Wood-Boulanouar, A., Rajah, E., Knight, H., Azri, A. A., &Etemaddar, M. (2016, 5th - 7th December 2016). Myopia About Marketing – Why Gulf Students Dislike Marketing as a Major:  The Case of Oman, Symposium conducted at themeeting of the ANZMAC Conference:  Marketing in a Post-Disciplinary Era, University of Canterbury, Christchurch, New Zealand.• Knight, H., Rajah, E., & Wood-Boulanouar, A. (2016, 15th. - 17th November). Authentic Learning: Making Assessments "Real" in Marketing. Presented at the Meeting of the the 4th International Conference of the College of Education,, Sultan Qaboos University, Muscat, Sultanate of Oman.• Ling, I.-L., Liu, Y.-F., & Rajah, E. (2016). Happiness, Willingness-to-Share and Materialism in the Experiential Purchase. In L. Petruzzellis& R. S. Winer (Chair), Springer. Symposium conducted at the meeting of the Academy of Marketing Science: Rediscovering the Essentiality of Marketing• Rajah, E., Marshall, R., & Baxter, R. (2014, 1st. - 3rd. December). The indirect influence of positive emotions on the relationship between co-creation, trust and satisfaction in a B2B setting. Presented at the meeting of the ANZMAC - Agents of change, Brisbane, Australia• Kim, J., Kim, S., Kim, J.-E., & Rajah, E. (2014, 1st. - 3rd December). The influence of the information representation mode and decision task on the magnitude of the decoy and compromise effects. Presented at the meeting of the ANZMAC - Agents of change, Brisbane, Australia• Rajah, E., Marshall, R., & Baxter, R. (2012, July 19th - 22nd.). Measuring the effects of co-creation: laying an empirical foundation. Presented at the meeting of the Global Marketing Conference, Seoul.