Jimmy Sun

Articles

1. Strengthening Manufacturing Resilience: A Data-Driven Analysis of Key Supply Chain Enablers Abstract
   Manufacturing supply chains face growing risks from events such as pandemics and climate-related disruptions, making supply chain resilience (SCR) increasingly essential for business continuity and competitiveness. This study adopts a quantitative research approach to examine the factors influencing SCR, drawing on a large dataset of manufacturing firms. Grounded in the dynamic capability view, the analysis focuses on key variables, such as supplier collaboration, lead time, transportat…
2. Friend, Guide, or Frustration? Understanding Trust in AI Chatbots for Tourism and Hospitality Abstract
   
   Artificial intelligence (AI)-based chatbots are increasingly deployed in the tourism and hospitality industry to support travellers and guests across the customer journey. Their adoption reflects the sector’s broader digital transformation and the need for efficient and always-available service tools. However, in a field where experiences and relationships are central, technological efficiency alone does not guarantee customer satisfaction or loyalty. Trust functions as the critical br…