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Kashmira More
Articles
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Exploring the Impact of Chatbots on Customer Satisfaction and Business Efficiency in New Zealand’s Financial Technology Industry
Abstract
The emergence of Artificial Intelligence has disrupted the conventional ways of dealing with customers. Artificial Intelligence-powered chatbots are one of the outputs of this technological disruption. Although the capabilities of a chatbot have been widely recognised, its adoption in financial service institutions has caused arguments over data protection. Customers tend to become comfortable with the human-like chatbot due to it being non-judgmental. The research method used was seco…